Asking customers to download an app is friction most won't accept. A wallet pass gives them a live ticket on their lock screen — no install required. Here's how it works.
Every business wants the thing an app gives you: a presence on the customer's phone, updates pushed to their screen, a frictionless way back in. Almost no local business can get it, because asking someone to download an app for a single visit is friction most people simply refuse. Install rates for one-off interactions are dismal, and you can't blame anyone — who wants a new app to wait for a haircut?
A wallet pass is the way out of that trap.
What a wallet pass actually is
Apple Wallet and Google Wallet are already on nearly every phone — the same place people keep boarding passes, event tickets and loyalty cards. A wallet pass drops your customer's queue ticket, booking or order into that wallet with a single tap. No app store, no account, no install.
Once it's there, it behaves like the best part of an app: it sits on the lock screen, and it updates itself. "You're third in line" becomes "you're next" without the customer opening anything. When their table, appointment or order is ready, the pass changes and they see it.
Why it beats the alternatives
Think about the options for keeping a customer informed during a wait:
- An app gets you lock-screen updates, but almost nobody installs it for one visit. - A plain text message reaches everyone, but it's static — a single line that doesn't change as their position does. - A web page can be live, but only while the tab is open and the customer is looking.
A wallet pass gets you the lock-screen, self-updating experience of an app with the zero-friction onboarding of a text. It's the rare option with no real trade-off.
Where it fits in the visit
The pass is issued the moment a customer joins the queue, books, or places an order. From then on it's their live ticket:
- A queue ticket shows their position and updates as the line moves. - A booking shows the time and reminds them as it approaches. - An order shows its status and flips to "ready to collect" when it is.
Because it's a real wallet pass, it survives the customer locking their phone, switching apps, or putting it in their pocket — and resurfaces exactly when there's something new to know.
No download is a feature, not a compromise
It's worth saying plainly: "no app to install" isn't Noubty cutting a corner. It's the point. The fastest onboarding is the one that doesn't exist. A scan or a tap, and the customer has a live ticket on the device they're already holding — which is exactly as much friction as a local visit can bear.
The short version
A wallet pass gives your customer an app-like, self-updating ticket on their lock screen, with none of the app-store friction. It's how you get a presence on their phone for a single visit — the thing apps promise and almost never deliver for local business.
Noubty issues Apple and Google Wallet passes for queue tickets, bookings and orders — no customer app required. See the feature.